Page 44 - 凱基證券 年報

業務概況與展望 Business Overview & Outlook
42 業務概況與展望 Business Overview & Outlook
債券業務
2010 年 KGI 凱基證券債券部在競爭激烈的環境中，秉持穩健的
經營理念，推動各項業務的均衡發展，除持續衝刺現有債券現貨
與衍生性商品業務外，積極擴大業務領域、市佔率及服務客戶
數，在每位同仁的積極努力下，創造穩定成長的獲利。
2010 年為凱基證券與台証證券合併後的第一個年度， KGI 凱基
證券債券部發揮綜效，在各項業務均交出亮麗的成績。財資雜
誌 (The Asset)2010 年 The Asset Triple A Country Awards 評選
結果， KGI 凱基證券獲選為台灣最佳本地債券商，部門內兩位同
仁亦獲選為當年度優良債券銷售人員。在業務拓展方面，持續
保持領先同業， 2010 年 100% 保本型結構型商品發行量，KGI
凱基證券以 56.98% 之市佔率，位居同業第一；債券選擇權交易
業務以 26% 之市佔率，位居同業第一；利率交換交易業務，以
35.96% 之市佔率，位居同業第一；公司債 / 金融債 /Supra 承
銷業務（輔導銷售）大幅度成長至 20.23% 之市佔率，由 2009
年第四躍升為同業第一；信用衍生性商品自營業務以 74% 之
市佔率，位居同業第一；資產交換交易業務固定收益端，則以
25.44% 之市佔率，位居同業第一；其他各項業務亦並駕齊驅均
衡發展。
客戶服務方面，在完成與台証綜合證券之合併後， KGI 凱基證券
人才倍增，不僅客戶涵蓋度提升，服務之深度與廣度亦同時增
加。KGI 凱基證券債券部除將持續培養全方位的債券人才、積極
深耕金融市場各項商品之研發與創新外，並與國內大型企業保持
良好的合作關係，每週定期提供公債、公司債、美國公債、可轉
換公司債，以及利率與債券衍生性商品市場週報，並不定期舉辦
投資講座及教育訓練，讓客戶在第一時間取得詳實且完整的債券
資訊，作為市場行情研判的參考依據，KGI 凱基證券債券部致力
提升服務的質量及附加價值並深化客戶關係。
2011 年債券業務未來展望
展望未來，KGI 凱基證券債券部將持續貫徹穩健的經營理念，並
在各業務層面有品質的第一名，適時提供客戶最佳之投資建議與
多樣化的產品選擇，並秉持「誠信」、「專業」、「創新」與「客
戶服務」之精神，創造客戶與股東最大的財富。
Fixed Income Business
As the global economy recovered in 2010, along with the
ever-competitive financial realm, KGI Securities' Fixed Income
Department stuck to its tried and tested management
principles. In addition to its existing cash bonds and related
derivatives business, KGI Securities also geared up to explore
various innovative fixed income products, to increase its
client base and to maintain or improve its market share. This
ensured its steady profitability last year.
In the first year after the merger of KGI Securities and Taishin
Securities, in 2010, synergies had already emerged. KGI
Securities' fixed income business deli vered outstanding
performance in 2010, gaining many accolades for the
Company. In The Asset Triple A Country Awards, conducted
by The Asset magazine, KGI was awarded 2010 Best Domestic
Bond House in Taiwan. Two KGI Securities employees
were selected Best Local Currency Bond Salespeople. The
Company also won recognition from domestic and overseas
institutional investors for the excellent services provided by its
bonds sales team. KGI Securities has a leadership position
in the issue amount of local 100% principal-guaranteed
structured products (56.98% market share), interest rate swap
trading (35.96% market share), bond option trading (26%
market share), credit derivatives trading (74% market share)
and CBAS-credit side (25.44% market share). In addition,
its corporate bonds/bank debentures/Supras underwriting
business jumped from fourth place in Taiwan to the No.1 spot
(20.23% market share).
As for customer service, after merging with Taishin Securities,
the enlarged talent bank has widened and deepened the client
base coverage and quality of service. KGI Securities remains
committed to being a pioneer in the development of fixed
income products, as well as to its stringent training program
for bond traders. It also cooperates closely with local financial
institutions and enterprises and provides clients with a variety
of timely reports (such as weekly updates) on the government
bond, corporate bond, US Treasury bond, convertible bond,
interest rate derivatives and bond derivatives markets. In
addition, investment seminars, training courses and company
visits are held frequently to ensure our clients are able to make
the most timely and informed trading decisions. KGI Securities'