31
2013
CPC
R&D and Information Management
CPC’s vision for information development is to provide a smooth and secure network, accurate settlement of
accounts and universal access so that customers will feel and appreciate our services; and to employ a user
orientation and an appeal to convenience so as to truly achieve “getting close to the market and embracing
our customers.” To realize this vision and work toward the company’s strategic operational targets, the
overall development of our information business emphasizes the continued integration of corporate
information systems, the provision of timely management and decision-making information, the integration
of virtual and physical channels to expand the industrial value chain, the establishment of customer relations
management and expansion of the scope of refined services and the promotion of knowledge management
in order to give full support for competitiveness in the market.
The company will continue to master key-mission information systems, including the use of information
technology to help improve data operating procedures and complete the closing of accounts on the first
day of each month; developing and promoting an integrated e-business system for oil products so as to
strengthen POS systems at filling stations and the diversified marketing network; establishing a refining and
petrochemical information system and integrating the production and scheduling system with oil accounting;
installing an exploration information system and integrating the exploration management and geographic
information system.
Faced with the rapid development of information, digitization and globalization in this century, CPC will
base its overall information systems development on the foundation of a comprehensive ERP system,
customer relationship management, enterprise intelligence, knowledge management and information
infrastructure. In the area of systems development, we will integrate operating processes so as to shorten
the time needed to close accounts and will use professional information technology to enhance production
performance. In the field of services, we will deepen external customer relationship management and
provide quality services; and we will use information service management systems to provide timely and
transparent service management for internal customers. In the field of enterprise intelligence, we will apply
knowledge management, carefully cultivate knowledge capital and promote decision-making systems
to stimulate the popularization of information applications. In information and communications, we will
integrate network services, strengthen the infrastructure environment and integrated mobile e-business
communications services and implement ongoing information and communications security management.
On the management side, we will reinforce our information organization to upgrade management
performance, build all process operations on an open-system integrated IT resource operating platform and
synchronize all of CPC’s internal IT resources, processes and infrastructure framework in order to upgrade
the company’s overall performance.
