18
Marketing
CPC's Marketing Business Division is responsible for
the domestic sale of oil products, which consist mainly of
automotive gasoline, aviation fuel, diesel fuel and fuel oil.
Total sales in 2012 were 19,621KKL, producing overall sales
revenue of NT$518.5 billion - up 2.7% from the year before.
Automotive gasoline accounted for the largest part of the sales
(approximately 44.1%), followed by diesel fuel (about 25.5%),
fuel oil (about 21.9%), and aviation fuel (about 8.5%).
Taiwan's marketing channels for oil products are divided
between CPC and Formosa Petroleum Co. and competition
between the two is increasingly intense. CPC has worked
hard to both realize the advantage of its marketing network
and protect its market share by consolidating its 2,028-strong
