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02 Letters from Alf How and who found ALF? 文、圖 / A L F At the initiative of two brothers, alf is a French family adventure, created at the beginning of 2018 : Alexis works in the world of optics and follows a training at the school des “Meilleurs Ouvriers de France” where he is passionately introduced to the elaboration and shaping of custom-made eyeglass frames. Germain, in the management of various international companies and CEO of Swarovski France, brings his commercial and strategic expertise to the brand. Strengthened by their respective experiences, they combine their skills and found alf: atelier de lunetterie français (french eyewear workshop), a brand of discreet luxury. Designed and produced in France in their Parisian workshop, the brand uses Japanese acetate, mineral photochromic lenses, hinges riveted and drowned in the face and in the temples making it a highly technical product. On the design side, the universe is inspired by the elegance of the 20s to 50s. A universe anchored in respect for a high quality and sober, pure lines. CONSUME BETTER At Alf, minimalism is an integral part of the way we design our collections. We are convinced that a pair of glasses, handmade in France with materials in a palette of sober tones, is an essential part of a today's wardrobe. Our pair of glasses, can be kept and worn it in any occasion, giving it much more value than having an infinite number of them. PURE SILHOUETTES Beautiful shapes, sober colors, beautiful materials... Our glasses with discreet elegance, multiple details, are unisex and timeless and focus on visual comfort. Designs bring back to the essential and are removed from any eccentricities, they are true timeless classics, as we take our inspiration from sober and refined styles. The ambition of our products is defined by the authenticity and uniqueness of our design. THE MANUFACTURING A hand-made best in class production: our glasses are handmade in a French production workshop in order to ensure an irreproachable quality. We carefully select the materials used so that our glasses evolve and last over time. Our product has many discreet details that must make appreciate the object that we have introduced on the market.